Digital Analog
Work with Reggie/njuːlænd/ · Engineering × FabricationAvailable for consulting & side builds

Reggie
Lund

Engineering×Fabrication/Engineer & fabricator

Answers “could we build that?” with “yes — but let me check the math first.”

1question: could we build that?tolerances checked0wild ideas said no to1hrsketch → cut list
Ships · Digital

Where digital meets physical.

Strongest where digital and physical meet. CAD and CNC are his native languages: design it precisely, make it exactly. Enough software development to ship when the idea demands it.

Where he’s strongest

The seam between screen and shop floor — model it to the tolerance, then route it on the machine. Software when the idea demands it, never for its own sake.

Check the math. Then build it.
Makes · By hand

Builds things that sound impossible.

Builds things that sound impossible, but turn out kind of extraordinary. Usually doesn’t mention it. Extraordinary output, minimal fanfare.

On the workbench

The in-progress ones are becoming something better. The waiting ones have a plan.

Minimal fanfare.
How he worksName the problem, then build the fix.
01

Check the math

Before yes or no: the loads, the tolerances, the budget. He thinks slowly because he’s thinking all the way through.

02

Find what breaks first

Every build has a weakest link. He finds it on paper, long before it finds you in the real world.

03

Design it precisely

CAD down to the tolerance — design it exactly so the machine can make it exactly.

04

Make it exactly

CNC, by hand, or a little software when the idea demands it. Then it actually stands up.

Ships · Digital

The software.

Products for real people solving real problems — and the scrappy internal tools built when nothing off the shelf quite fit.

01
★ Featured

Preamble.app

The thinking step, built into an app — structure the problem before you build the thing.

Reggie’s own habit turned into software: never start a build without checking the math first. Preamble is the preamble — it walks you from a weird sketch and a vague deadline to the loads, the tolerances and an honest answer to “could we build that?” Designed precisely, shipped when the idea demanded it.

iOS · web app
Uber for home improvement — tap a job, get a pro, or the exact steps to DIY it.The shared Nulund concept seen from the engineering bench: every home job decomposed into a cut list. Tap the job; either a pro shows up or the precise sequence to do it yourself does. The bridge between “I could build that” and “here’s exactly how.”
ConceptSystemsDIY
Makes · By hand

The real thing.

Off the clock, the same brain that names the problem cuts the joinery. Done, in progress, and a few that are waiting for the right idea.

02
★ Featured

Lightest Production Bike in the World

A bike that sounds impossible on paper — and then exists.

The kind of build he does and barely mentions. Every gram argued for, every tube’s load run twice, the whole frame engineered to the edge of what will still stand up under a real rider. Extraordinary output; he’d rather show you the cut list than talk about it.

Engineering
The structural half of the rooftop — what actually holds the weight of the idea.Where the product side sees planters and a place to sit, Reggie sees point loads, waterproofing and the question of what the roof can really carry. The structural engineering behind the aesthetics — he runs the math so the nice version is allowed to exist.
StructuralLoadsCollaboration
Every home-improvement job, decomposed into a cut list.The concept again, from the maker’s side: the engineering view of “could we build that?” turned into steps anyone could follow. Proof that the digital and the physical are, for Reggie, the same question asked twice.
ConceptDIYCut list
Work with us · /njuːlænd/

Got a weird sketch and a vague deadline? Reggie is both.

Hand him the thing nobody’s sure can be built. He’ll check the math, find what breaks first, and make it stand up. And if the job is bigger than one pair of hands — there’s a whole studio behind him.

Or maybe you need a few of us. Even better.
← All of us