Genetically incapable of looking at something and not thinking she could build it — or build it better.
A capable generalist — which means a gap in the org chart never becomes a gap in the product. She leads product strategy and covers the whole distance from “what are we building” to “it shipped.”
Strongest in the messy middle — unclear goals, broken process, and systems that technically work but make everyone’s life harder.
Done, in progress, always in progress — and a few waiting for the right weekend or the right idea. The in-progress ones are becoming something better. The waiting ones have a plan.
The in-progress ones are becoming something better. The waiting ones have a plan.
Most problems show up wearing a costume. She takes it off and says the real thing out loud.
Unclear goals, broken process, stakeholders who disagree. She finds the shape underneath the mess.
Scrappy internal tool or polished product — whatever the problem actually needs, nothing it doesn’t.
The part most people skip. She doesn’t. It’s only real once it’s in someone’s hands.
Products for real people solving real problems — and the scrappy internal tools built when nothing off the shelf quite fit.
01An AI intern for the small stuff. It does the busywork; you take the credit.
Born from a simple observation: the work that drains a day is rarely the work that matters. BusyishBee swallows the inbox triage, the calendar tetris, the “can you just quickly” asks — and quietly hands the day back. Built because I needed it, shipped because everyone I showed it to did too.
Off the clock, the same brain that names the problem cuts the joinery. Done, in progress, and a few that are waiting for the right idea.
02Floor-to-ceiling shelving, designed around the books and the one awkward radiator.
Designed around the things that were actually there — the book sizes, the wonky radiator nobody else would build around, the exact wall that’s never square. Carcasses are in; doors are waiting. It gets a little more finished, and a little better, every weekend it gets touched.
Hire her to name the messy problem and ship the thing that fixes it. And if the job is bigger than one pair of hands — there’s a whole studio behind her.